What is Staging + Why Should I do it?

Posted by on Friday, May 10th, 2019 at 7:09am.


Plus a few Staging Tips and Tricks-

If you are ready to put your home on the market, you already know that how it looks can make a significant difference in the sales price. If you don’t know how much the look of your home can affect your sales price then this is the blog for you!

Home staging is the process of preparing a your home for sale.  Wikipedia state that “the goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that anyone might want.”

According to the 2018 National Association of Realtors News Release:

  • Forty percent of buyers’ agents cited that home staging had an effect on most buyers’ view of the home.
  • Eighty-three percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
  • Twenty-eight percent of sellers’ agents said they staged all sellers’ homes prior to listing them for sale. Thirteen percent noted that they only staged homes that are difficult to sell.
  • The most common rooms that were staged included the living room (93 percent), kitchen (84 percent), master bedroom (78 percent), and the dining room (72 percent).
  • A median of 10 percent of respondents cited that buyers felt homes should look the way they were staged on TV shows.
  • Thirty-eight percent of respondents said that TV shows which displayed the buying process impacted their business.”

Here are 5 things NOT to do when staging:

Staging a home for sale is the most misunderstood process in home selling. Creating the right atmosphere in the home, one which invites potential buyers to linger is much more than this. When creating the right scene, it’s just as important to know what NOT to when staging the home.

  1. Neglecting the Deep Clean–A clean and fresh home is the very first step.  If the home smells like last night’s dinner and there is cat hair in the corners, regardless of what else you do, it’s not going to sell.

2. Leaving the Clutter–Of course you’re still living in the home, but it shouldn’t necessarily look like it.

3. KeepingPersonalPhotosInView–Again, the goal is to create a blank canvas on which the buyers can imagine their own belongings.

4. BrightColors–You might enjoy the purple wall and orange carpet, but your buyers will find them distracting. Neutral paint with accents and pops of color are always better.

5. OverAccessorizing–Too much of a good thing is a bad thing.  Too many candles, nicknacks or furniture will just distract attention.

Consider investing in a professional stager who can help make your home shine. 

If you are on a budget, don’t panic!  There are a few options for you to consider.  First and foremost getting a staging consult will give you a better idea of what your home needs.  Second, try and find an owner occupied stager if you need to stay in the home while selling it.  They are typically more economical and help to create the perfect show home.  

Still don’t want to hire a professional stager? There are still some changes you can make which will create a big impact.

Declutter; pack up extra “everything.” Remove anything you don’t absolutely need from every room, closet and cupboard. A cluttered closet looks small and uninviting.

  1. Replace curtains, bedding and towels with light neutral colors to make the room look larger and brigh
  1. Paint a room or two with modern color
  1. Store furniture to make the room look larger
  1. Stage the kitchen with wine and fruit. Skip the fake table setting and create an image of an intimate meal with a nice bottle of wine.

The key to staging is to edit, edit, edit. A small investment in a few storage tubs filled with books, clothes, pictures and anything unnecessary will go a long way and very inexpensive.

We’d love to help you get your home ready to sell!  

Reach out to the professionals at REAL Home CO @ West + Main Homes and we will get you all squared away! You can email me @ krystal@westandmainhomes.com

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